DROP IT LIKE IT'S HOT: We all know him, we all love him. Even our mothers started adding "izzle" to the end of words. Snoop D.O. Double G AKA Snoop Dogg is in town and he is bringing some people. Ex-boy band member Nick Lachey and Nascar driver Jimmie Johnson will be hosting the Hotel 944 Super Bowl Bash tonight and it should be a party that wont disappoint. The rich and famous will be flocking to the Eden Roc Hotel, and even though the hosts are great and all, they will definitely be over shadowed with a performance by Snoop and the spinning of DJ legend Paul Oakenfold. This is just a start to a week at Eden Roc that includes a performance by Wyclef Jean and poker tournaments with Russell Simmons. You can party by the pool for $20, $350 to attend the nightly events and $700 to gain access to the ridiculously chic penthouse suite. It might not be cheap, but it will be epic. 9 P.M.
SEXY LOVE: He is our modern day Barry White. We can imagine that many children have been made and broken hearts have been mended to the sounds of the one and only Ne-Yo. For only being 30 years old, he has a pretty impressive resume: two number-one albums on Billboard, a Grammy and is a personal friend and song writer for Beyonce. Oh, did we mention he isn't too hard on the eyes either? Tonight he will be at the Adrienne Arsht Center and it will only cost you $35 to get in the door. Want to get up close and personal with him? That will cost you $200, but a picture with Ne-Yo is priceless, we always say. 8 P.M.
POP CULTURE: So many Super Bowl parties are bringing A-list celebrities with an A-List price tag. But for all you whose checking accounts have seen better days, we have good news for you. Today the goddess that is Rihanna and adorable Justin Bieber will be performing on South Beach (between 8th and Ocean) at the Pepsi Super Bowl Fan Jam and it's the hefty price of free. All you have to do is head to Ticket Master and cover the taxes. Gates open at 5 P.M, but be sure to be there early. Rihanna is a super star and Justin Bieber has the tween following. On that note, you might want to look into some ear plugs, too. 7 P.M.