Jason Collins hasn't even worn his No. 98 jersey in a game yet, and already it's a big seller.
Collins had four of the top five selling jersey items Wednesday on NBAStore.com, the day the NBA's first openly gay player was to wear the jersey in a game for the first time at Portland. His home and road replica jerseys, the women's replica road jersey and the men's T-shirt with number on it were top in their categories. A LeBron James item led the fifth category.
A league spokesperson says Collins' items were No. 1 in those four categories. He wore No. 46 on Sunday against the Los Angeles Lakers because his preferred number wasn't available yet.
Collins picked No. 98 in tribute to Matthew Shepard, who was killed in 1998 in a gay hate crime.
The league doesn't provide the number of jerseys sold.