August 6, 2009 4:54 pm Highway 101 Becomes the Tech Industry's Madison Avenue What does the tech industry do when it needs its own attention? It turns to the one place it knows tech workers will be trapped: In their cars. US & World Videos 5:49 Kelly Clarkson hilariously attempts handmade pasta with chef Evan Funke 1:36 O.J. Simpson's cause of death revealed 2:03 Does Shakira still believe in love following Gerard Piqué split? 2:36 Super dad makes Mario-themed obstacle course for son's birthday 1:59 Ellen DeGeneres jokes about being ‘kicked out of show business'