Unboxing videos have been on YouTube for years, and their popularity has only continued to grow with time. They’re appealing to almost every demographic on the site, but they have a particular draw for children, NBC News reported.
The videos are particularly popular around the holidays, according to YouTube search data from Google Trends. With the holiday season in full swing, many of these videos have informed the Christmas wish lists of children across the country, and for some who can’t afford lavished items, it allows their children to live vicariously through an unboxer.
But experts warned that unboxing can be seen as unmitigated and relentless advertising to children, who often don’t know the toys or electronics are given to a YouTuber with a large following as part of new-age marketing.