The controversal PETA ad that targeted fat meat eaters is "Gone," replaced with a new ad targeting the folks who couldn't take the joke the first time.
Apparently the whales weren't happy, and the sign had to go.
A new sign, reading "Gone. Just like all the pounds lost by people who go vegetarian," has taken its place.
"Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone," Ashley Byrne, a senior campaigner for PETA, told Huffington Post after the first billboard was put up. "Vegetarians look and feel better than meat eaters. This is a life-saving message."
PETA, which is constantly going to the extreme to save animals, apparently isn't backing down from their fight against the flab, either.