Fat PETA Ad "Gone" but Not Forgotten | NBC 6 South Florida

Fat PETA Ad "Gone" but Not Forgotten

Controversial billboard replaced in Jacksonville but animal group not backing down

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    Fat PETA Ad "Gone" but Not Forgotten
    WTLV
    A new PETA billboard replaces the first ad that some thought poked too much fun at fat meat-eaters.

    The controversal PETA ad that targeted fat meat eaters is "Gone," replaced with a new ad targeting the folks who couldn't take the joke the first time.

    The first ad, plastered on a massive roadside billboard in Jacksonville, depicted a fat woman in a bikini, accompanied by the words "Save the Whales. Lose the blubber: go vegetarian."

    Apparently the whales weren't happy, and the sign had to go.

    A new sign, reading "Gone. Just like all the pounds lost by people who go vegetarian," has taken its place.

    "Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone," Ashley Byrne, a senior campaigner for PETA, told Huffington Post after the first billboard was put up. "Vegetarians look and feel better than meat eaters. This is a life-saving message."

    PETA, which is constantly going to the extreme to save animals, apparently isn't backing down from their fight against the flab, either.