Adidas Goes B-Easy on New Campaign
Where were those shoes at the rookie symposium?
adidasbasketball.com
Michael Beasley checks the background of this video for suspicious baggies. He's learned his lesson!
One of the knocks on Michael Beasley last year was that he wasn't doing all the things necessary to make himself, and thereby his team, better. Now that the freshly-rehabbed "bucketology major" is featured in Adidas' new "It's On Me For My Brotherhood" campaign, perhaps he'll get the picture without Eric Spoelstra having to hammer it into his head with an actual hammer, which is messy and requires a stool and that's really embarrasing for a shorty in a suit and tie.
It's cool that Adidas is using Beasley in print and online ads so soon after his much-publicized Twitter meltdown and NBA-ordered trip to rehab, because his problems, whatever they are, really don't seem deep enough to make him a shoe endorsement pariah. He's not featured in the television group ad that bears the slogan, but that's probably because he's not superstar-level yet and less because of The Baggie Incident.
Instead, he got his own online ad, running at adidasbasketball.com, which begs the question: are those the shiniest shoes ever made?
Yeesh! Even Balloon Boy's dad thinks those TS Commander LTs are a bit too reflective.
But whatever floats B-Easy's boat. The real problem is that Beasley didn't have these shoes last fall, when the ability to jump through a hotel room ceiling could have saved him from the whole rehab debacle in the first place.
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