Chain store Urban Outfitters, which is known for selling hip clothing, shoes, accessories and houseware items, has several Miamians irate over the sale of two of their T-shirts.
The shirts are being sold locally. The Communist tee can be found on store’s website, but the Che shirt is only sold on the store's European website.
“We got a lot of complaints when we sold it online,” said the employee from the Shops of Sunset Place location.
West Dade resident Amarys Souto-Marine, 31, said she compares selling the Che tees to selling a shirt with Hitler’s face on it.
“It is a lack of respect to sell these shirts in Miami which has a huge Cuban community. It would be as offensive, for example, to sell Hitler shirts in Miami Beach where there is a huge Hebrew community,” said Souto-Marine.
“Che executed people just for simply not agreeing with his political ideologies. The sad part about it is that he wasn’t Cuban and went to impose another county with his revolutionary ideas,” added Souto-Marine.
“I was going to buy another shirt that said Dynomite, but they just lost my business,” said Garcia. “This country stands for freedom, but Che represented the opposite. My family like thousands of others came here for freedom. I really don’t know how Urban Outfitters can be so ignorant.”
Others outraged in the community have started calling Urban Outfitters to complain and spreading the word by blogging.
"I get letters on a weekly basis from all over the world on this phenomenon," said Prieto. "We have been fighting to get the truth about the real Che out there."
Annie Vazquez is a Miami-based journalist and shop-a-holic. Email her with any fashion tips, boutique openings, events, sales and bargains at firstname.lastname@example.org