Brace yourself: Here they come again.
So far, though, political commercials for the general election are refreshingly polite in the U.S. Senate race.
In his first ad, Independent candidate Charlie Crist walks right down the middle of the words Democrats and Republicans.
There’s a patriotic feel to Crist’s commercial says University of Miami law professor Donald Jones.
“A lot of people are alienated with both parties, and he's trying to work with that alienation,” said Jones. “People who say that I don't want to be Democrat or Independent, I just want a good candidate.”
Republican Marco Rubio's latest commercial tells the story of his immigrant family and their American dream. The end of the commercial is tagged with the words 'reclaim America,' which has become a theme resonating within the Republican Party.
“This 'reclaim America' is really part of a bigger story about how Washington is messed up and we need to take Washington back,” said Jones.
Democrat Kendrick Meek's commercial connects with the base of his constituency. His pro-environment, pro-senior and pro-choice positions have been consistent throughout his campaign.
Meek's message to voters is clear says Jones.
“He is saying, 'I am the candidate that is real, I'm the candidate that is down to earth, I am the candidate you can get your arms around.'”
Right now, the politicians are playing nice. Stay tuned, though, because that's likely to change says Jones.
“As we get closer to the day of election, I think there will be a desire, almost an irresistible temptation, to open the Pandora's box of negative ads.”
