Jack in the Box better hope its marketing team is up to something genius. Because they just spent about $3 million on a very bizarre (and possibly disturbing) Super Bowl commercial.

In the commercial that aired during the third quarter, "Jack" is struck by a bus while walking along the "Hope Street" crosswalk and trying to sell Jack in the Box food. The fast-food founder's body is crushed and his hat goes flying. We're then prompted to visit the Hang in There Jack Web site to check his condition.

Hang in There Jack: Jack in the Box Goes With Bizarre Super Bowl Commercial originally appeared on Backporch FanHouse on Sun, 01 Feb 2009 23:30:00 EST . Please see our terms for use of feeds.

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