"Miami is neck-and-neck with New York right now," she said. "New York Fashion Week is only three years older than us."
Miami Fashion Week, which kicks off on Thursday, started out as a way to present the latest collection from Latin American designers and has grown to the largest International and Hispanic fashion events in the U.S.
"Miami is its own entity," said Sobol. "The allure of it, the sexiness, the excitement -- everyone wants to come to Miami."
The centerpiece of the Fashion Week festivities, which will continue through the weekend in Miami's trendy Wynwood hood, is a $1.5 million gown by Lebanon designer Jad Ghandour. The high-priced frock -- Sobel said it "came with an insurance policy and two guards" -- is decked out with diamonds and 18-karat gold, and there are whispers that a mystery celeb model will be strutting it down the runway at Saturday night's closing show.