Miami Fashion Week Founder: "Everyone Wants to Come to Miami" | NBC 6 South Florida
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Miami Fashion Week Founder: "Everyone Wants to Come to Miami"

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    Fashion veteran Beth Sobolis happy to set up shop in Miami after traveling the world as a model for two decades -- and said she thinks the Magic City is New York a run for its catwalk. 

    "How can you beat it?" said Sobol, also the founder of Miami Fashion Week. "In New York Fashion Week, they were trudging through snow. Here, we go to the beach."

    "Miami is neck-and-neck with New York right now," she said. "New York Fashion Week is only three years older than us."

    Miami Fashion Week, which kicks off on Thursday, started out as a way to present the latest collection from Latin American designers and has grown to the largest International and Hispanic fashion events in the U.S. 

    "Miami is its own entity," said Sobol. "The allure of it, the sexiness, the excitement -- everyone wants to come to Miami."

    The centerpiece of the Fashion Week festivities, which will continue through the weekend in Miami's trendy Wynwood hood, is a $1.5 million gown by Lebanon designer Jad Ghandour.  The high-priced frock -- Sobel said it "came with an insurance policy and two guards" -- is decked out with diamonds and 18-karat gold, and there are whispers that a mystery celeb model will be strutting it down the runway at Saturday night's closing show.