NEW YORK - JUNE 10: Television personality Billy Mays seen on the streets of Manhattan on June 10, 2009 in New York City.
Pitchman Billy Mays edged many stars out of the limelight at the Super Bowl last year, according to infomercial godfather Kevin Harrington who spoke of the late ad man during an award show last night.
"I found Billy in 1987, he did his first infomercial with me and eventually became the biggest paid gun in the business," said Harrington, who was among a panel of experts at the Pitch Tank Awards at the Trump Hollywood Monday night.
"Last year at the Super Bowl in Tampa, when we were walking around, people were grabbing Billy over Hulk Hogan and other really famous people."
Harrington struck gold after selling Ginsu knives in the early 80s.
Berny Dohrmann of the ABC hit show "Shark Tank" and business leaders Regent Ducas and Les Brown made up the remaining judges panel and awarded the winner an opportunity to be the next Richard Simmons -- or at least a chance to turn an idea into a two-minute infomercial.