Man Dives Under America Ferrera's Dress on Cannes Red Carpet

Saturday, May 17, 2014  |  Updated 12:21 AM EDT
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A man invades the Red Carpet and is held by security at the "How To Train Your Dragon 2" premiere during the 67th Annual Cannes Film Festival on May 16, 2014 in Cannes, France.

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A man rushed onto the red carpet at the Cannes Film Festival and dove beneath actress America Ferrera's dress in a bizarre incident.

Security officials quickly pulled him away Friday as the man tried to hide under Ferrera's voluminous dress (pictured) before the premiere of "How to Train Your Dragon 2."

It was a surprising development on a red carpet renowned for its strict decorum. Festival organizers didn't immediately return messages about the incident.

The former "Ugly Betty" star was on her way into the Palais des Festivals for the world premiere of the DreamWorks animated sequel.

British tabloid The Daily Mail reported that the man is Vitalii Sediuk, a Ukranian who has pulled red carpet pranks before. NBC was not able to confirm the man's identity, but he closely resembled existing photos of Sediuk.

Sediuk made headlines in 2012 when he tried to kiss Will Smith on the lips at a Moscow event promoting "Men in Black III." The serial prankster received a slap in return from Smith.

Crashing the 2013 Grammy Awards, Sediuk took to the stage as singer Adele walked up to receive an award. In January, Sediuk grabbed at Bradley Cooper while the actor was on the red carpet at the SAG Awards, and attempted the same stunt on Leonardo DiCaprio at the Santa Barbara International Film Festival in February.

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