"Paranormal Activity" Becomes Most Profitable Movie Ever
Updated 8:15 PM EDT, Thu, Oct 29, 2009
"Paranormal Activity" has just surpassed "The Blair Witch Project" to become the most profitable movie ever.
The box office hit was made for less than $15,000 and as of Wednesday has grossed a whopping $65.1 million, TheWrap.com reported.
VIEW THE PHOTOS: Celebs In Halloween Costumes
The movie's box office success has reaped a staggering 414,233 percent return on its initial investment.
"Paranormal" has gradually expanded from 12 to 33 to 160 to 760 to this weekend's 1,945 theaters – a move that some criticized – but one that Executive VP of Distribution for Paramount, Don Harris, credits as a key to the horror film's success.
VIEW THE PHOTOS: Access' Top 10 Most Anticipated Movies Of 2010
"Everybody else thought we should be going faster than we were," he told TheWrap. "But I thought we were doing a pretty good job of seeding the ground as we went. I don't know that we would have done a lot more last weekend if we would have added a bunch of runs then."
The studio has reportedly spent less than $10 million to market the movie.
Related Content from AccessHollywood.com:
VIEW THE PHOTOS: MovieMantz Countdown: Top 10 Scariest Movies of All Time
PLAY IT NOW: Sleeper Hit 'Paranormal Activity' Takes The Box Office By Storm
PLAY IT NOW: Katie Featherston & Micah Sloat On 'Paranormal Activity'
MORE ACCESS ON THESE TOPICS: 'Paranormal Activity' - Box Office - Movies
Copyright Access Hollywood
First Published: Oct 29, 2009 6:45 PM EDT
You Might Like
You have 2000 characters left
