Dr. Michael Salzhauer, an Orthodox Jew, paid for members of a Jewish punk rock band to write and produce a music video called “Jewcan Sam: A Nose Job Love Song.” Salzhauer said the video was made to promote his practice and is aimed at a particular demographic using Jewish humor.
The video is a tale of a young man on the trail of a woman, but she tells him he needs a nose job. The woman said he reminds her of Toucan Sam, the Froot Loops cartoon character with a big beak.
The hard driving music backgrounds the nose job drama. The young man has fantasy dreams of cruising the streets in a convertible with the young, hot woman by his side. He dreams of being surrounded by admirers and paparazzi as they hit the clubs. He finally says OK to reconstructive nose surgery performed by Dr. Salzhauer.
But not everyone finds the doctor’s video funny. The American Society of Plastic Surgeons said they will investigate a violation of ethics.
“Personally I do not see where they would find something unethical in putting out a funny YouTube video,” said Salzhauer. “I would be glad to explain it to those without a sense of humor.”
In the end of the video, the hero doesn't get the girl. Salzhauer said that is the lesson for others to learn from.
“You should not have plastic surgery to please someone else,” he said. “Don’t do this to think you are going to get the girl or guy of your dreams. That never works out.”
After being dumped by the cute target of his affections, another young lady notices the hero and asks him to call her. The nose job worked, and so did Salzhauer’s video.