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Students at Columbia University are consuming so much Nutella -- up to 100 pounds a day -- that the dining hall is spending as much as $5,000 a week on the hazelnut chocolate spread, according to a published report.
The Columbia Spectator reports that administrators suspect the high demand for the treat is because undergrads are taking extra amounts back to their dorms.
“The demand [for Nutella] has been greater than originally expected,” the executive director of Dining Services, Vicki Dunn, told students in an email, according to the paper. “Students have been filling cups of Nutella to-go in Ferris Booth Commons and taking the full jars out of John Jay, which means we’re going through product faster than anticipated.”
Grayson Warrick, a Columbia College Student Council representative, tells the Spectator that students are wasting Nutella after taking it from the dining hall.
“When you’re paying that much for a dining plan, some people feel a bit more entitled to taking things from the dining hall,” Warrick tells the Spectator. “But what they don’t realize is that dining uses any extra money to get awesome new items like Nutella, almond butter, and to make structural changes like the JJ’s renovation.”
Although the coveted spread could cost the dining hall $250,000 per year, Dunn tells the Spectator that they do not plan to stop serving it.
“People love their Nutella,” Charles Sanky, a Columbia student, told the Spectator. “People are going to go crazy, I’m not surprised.”
Instead of getting rid of Nutella, the dining hall tells the Spectator that it may limit the amount of other high-demand items, like lobster tails.
A Columbia spokeswoman declined comment on the Nutella spree.