SEAWORTHY: Seventy percent of the earth’s surface is covered in water, which leaves a sea (pun intended) of ingredients floating around out there. Rather than just using land-based botanicals for its products, Borba is dipping below the surface to create an entirely new way to wash your wardrobe. Not only does its Fabric Fusion 2 in 1 Ego Laundry Wash clean your clothes, it also improves the state of your skin with ingredients like seamoss. Wash and wear just got deep. Available now for pre-order; $25, Borba
OCEAN INFUSION: Blue algae and water lilies aren’t just aqua accessories, they’re actually excellent ingredients for your skin. That’s why Sue Devitt mixed them, along with a host of other face fixers, into its Oxygen Infusion Masque. The algae soothes skin and reduces redness (uh hum, for that sunburn you got), while the water lily extract fights free radicals and promotes vitality. Sounds good enough to dive right in face first. $40, barneys.com
COASTAL COVER-UP: When it comes to makeup, water is usually what you use to wash it off. Who knew infusing your foundation with seawater helped keep the stuff on? Too Faced Magic Wand Illuminating Foundation gives your skin a soft-semi-matte finish by using ingredients like cucumber, vitamin E and, of course, seawater. Let the ebb and flow of the mineral-rich ingredient wash away all your little imperfections. $32, Too Faced
