Behind the Velvet Rope With Doorman Granville Adams

Matt Brooks

The Florida Room doorman Granville Adams said patrons turned away from the door shouldn't take the strict selection policy too personally -- he's just trying to do his job.

“Doormen do have a bad reputation," the Miami mainstay told Niteside. "It’s our job to keep the place consistent, make sure the atmosphere is something that is going to be comfortable and keep people coming back. That sometimes means telling people, 'Sorry you can't come in.'"

"So, needless to say, a lot of people don’t like us.”

Adams, head doorman at The Florida Room inside The Delano, is in charge one of on the harshest velvets ropes in town. But an A-List crowd is nothing new to a man who was once learned it all from a club where nightlife really began.

“My first job was Studio 54 in the early ‘80s right out of high school," Adams said. "To say the least, I have seem some things. Getting started early in the club scene made it pretty hard to transfer from working at night to working during the day. It’s a whole 'nother world.”

Coming off a decade of nothing but mega clubs and promoter-driven doors, Adams has a good idea of why the new nocturnal experience embraces the smaller, more intimate joints.

“It's so intimate -- the Florida Room is an interesting situation. It only holds 300 people, so it really is just a room. Celebrities and everyone is just mingling -- everyone is on the same level. There is no VIP room, no area that is sectioned off for celebrities, so when people come in everyone is relaxing and having a good time.”

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