When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero.
Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of its five big biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer.
The drinks are an extension of its Dr Pepper Ten, which was launched last year as an alternative for men who don't like the taste of diet soda.
The new 10-calories sodas are being marketed to men and women.
Unlike zero-calorie diet sodas that use only artificial sweeteners, Dr Pepper Snapple Group Inc. says its 10-calorie drinks have just enough high-fructose corn syrup to overcome reservations people might have about weak flavor or bad aftertaste in diet drinks.