Another large music festival kicked off in Miami and as many as 40,000 people are expected to attend.
Rolling Loud is a three-day hip hop festival in Biscayne Park starting Friday through Sunday. Some of the biggest names in rap like Kendric Lamar and Lil Wayne will perform.
"This is the premiere hip hop line up of the century," said a concert organizer. "We've got local Miami talent, and talent from all over the world from all walks of life."
Producing such a large event means lots of planning. Miami Police and Fire say they're prepared to handle the masses.
"Miami is growing. New events are popping up everyday," Lieutenant Freddie Cruz said. "This is major event where we're expecting thousands and thousands of people not just locally but they're coming from out of town."
Beginning Friday, traffic in downtown Miami and Brickell will be highly impacted. Locals and visitors encouraged to ride transit or use ride sharing.
"We're very excited. We've invested over $10 million in this event and into the city of Miami. We are here to stay."
Organizers say the event will also be streamed to millions.
"It's gonna be one of the best things we've ever done at Revolt. We're gonna expose to the world."
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Miami police are no stranger to music festivals taking over Miami- they've got experience with Ultra now under the belt.
"Every year we're getting better," Lt. Cruz said. "As you see with Ultra the comparables year to year are arrests have actually gone down. That's because we're getting the message out there, the community's cooperating."
