toys

Mattel’s Fashionistas line will be Barbie’s most inclusive line yet

When Pedro Flores came to the U.S. in 1915, the Filipino businessman saw an opportunity to turn the yo-yo, a simple toy that has existed in some form for centuries, into a best seller. But first, he added a key innovation that allowed the yo-yo to “sleep.” Get to know Flores and his place in AAPI heritage.

Visitors to Babyland General Hospital aren’t referred to as customers; they’re going to be parents. And don’t you dare call it a toy store. “We are a hospital for babies. We do not sell dolls,” says Tina Crocker, who pulls the Cabbage Patch Kids out of the ground, delivering them into the world. Greg Bledsoe takes the Family Geography Project...

Mattel details how it plans to capitalize on its turnaround and expand its film and TV content, consumer products, and digital and mobile gaming segments.

Hasbro and Mattel reported fourth-quarter earnings this week, showcasing continued strength in the toy industry — with diverging views on its future.

Mattel said it won the license to make toys based on Walt Disney’s princess lineup, while Hasbro extended its deal with Lucasfilm for “Star Wars.”

Toys R Us is taking another shot at opening up a store in the United States after its comeback plans were thwarted earlier this year due to the Covid pandemic.

See how delays in the supply chain are causing problems for the toys you plan to buy this holiday season.

The upcoming holiday season will put New York City-based Camp’s business — part experience, part retailer — to the test.

Toymaker Hasbro announced Tuesday that its longtime CEO, Brian Goldner, has died, just two days after he took medical leave.

Danish toymaking giant Lego on Monday pledged to remove gender bias from its toys after research found girls were being held back by gender stereotypes.

Toy manufacturers are dealing with a bottleneck in the global transportation pipeline that threatens to keep popular products from shelves this holiday season.

Toys R Us will open pint-sized shops in more than 400 Macy’s locations next year.

Sales of skateboards and scooters propelled U.S. toy sales to $11 billion during the first half of 2021, a 19% increase from 2020, the NPD Group said.

Hasbro expects robust demand for toys to continue even though the company is hiking prices to offset increased shipping and other costs.

As AI toys enter the market, they can be helpful, educational tools for kids but can also pose risks to data privacy.

After committing to making all of its products sustainable by 2030, Danish toymaker LEGO announced that it will start rolling out new bricks made entirely of recycled bottles.

Shipping delays in China are forcing toymakers to face tough decisions ahead of the industry’s most important sales season.

Mattel will soon offer its first digital art pieces for sale in the form of non-fungible tokens.