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Barbie Unveils its First-Ever Doll with Hearing Aids
Mattel’s Fashionistas line will be Barbie’s most inclusive line yet
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Meet Pedro Flores, the Filipino Innovator Who Made Yo-Yos ‘Sleep'
When Pedro Flores came to the U.S. in 1915, the Filipino businessman saw an opportunity to turn the yo-yo, a simple toy that has existed in some form for centuries, into a best seller. But first, he added a key innovation that allowed the yo-yo to “sleep.” Get to know Flores and his place in AAPI heritage.
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This Is Where Cabbage Patch Kids Are Born
Visitors to Babyland General Hospital aren’t referred to as customers; they’re going to be parents. And don’t you dare call it a toy store. “We are a hospital for babies. We do not sell dolls,” says Tina Crocker, who pulls the Cabbage Patch Kids out of the ground, delivering them into the world. Greg Bledsoe takes the Family Geography Project...
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Mattel Looks to Movies, Digital Gaming and NFTs for Its Next Leg of Growth
Mattel details how it plans to capitalize on its turnaround and expand its film and TV content, consumer products, and digital and mobile gaming segments.
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Hasbro and Mattel Have Very Different Visions for the Future of the Toy Industry
Hasbro and Mattel reported fourth-quarter earnings this week, showcasing continued strength in the toy industry — with diverging views on its future.
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Mattel Recoups the Disney Princess Toy License, While Hasbro Hangs on to Star Wars
Mattel said it won the license to make toys based on Walt Disney’s princess lineup, while Hasbro extended its deal with Lucasfilm for “Star Wars.”
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Toys R Us Is Opening a Flagship Store at American Dream Later This Month, Marking Its Return to Malls
Toys R Us is taking another shot at opening up a store in the United States after its comeback plans were thwarted earlier this year due to the Covid pandemic.
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Shipping Delays and Your Holiday Toys
See how delays in the supply chain are causing problems for the toys you plan to buy this holiday season.
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Photos: A Look Inside the Home Alone LEGO House
The LEGO Group has revealed their fan-designed set based on the house from Home Alone just in time for the holidays.
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Toy Retailer Camp Takes Over Former Toys R Us Store as It Puts Experiences to the Test This Holiday Season
The upcoming holiday season will put New York City-based Camp’s business — part experience, part retailer — to the test.
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Hasbro CEO Brian Goldner Dies, Days After Stepping Down for Health Reasons
Toymaker Hasbro announced Tuesday that its longtime CEO, Brian Goldner, has died, just two days after he took medical leave.
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Lego Vows to Remove Gender Bias From its Toys
Danish toymaking giant Lego on Monday pledged to remove gender bias from its toys after research found girls were being held back by gender stereotypes.
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Toymakers Warn Delays in Stocking Retail Shelves Could Create a 4-Month Holiday Hangover
Toy manufacturers are dealing with a bottleneck in the global transportation pipeline that threatens to keep popular products from shelves this holiday season.
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Toys R Us Is Coming to More Than 400 Macy's Stores Next Year
Toys R Us will open pint-sized shops in more than 400 Macy’s locations next year.
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Skates, Skateboards and Scooters Help Fuel 19% Bump in First-Half 2021 Toy Sales
Sales of skateboards and scooters propelled U.S. toy sales to $11 billion during the first half of 2021, a 19% increase from 2020, the NPD Group said.
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Hasbro CEO Expects Robust Demand to Continue Despite Higher Prices, Toymaker's Shares Rise 11%
Hasbro expects robust demand for toys to continue even though the company is hiking prices to offset increased shipping and other costs.
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Future AI Toys Could Be Smarter Than Parents, But a Lot Less Protective
As AI toys enter the market, they can be helpful, educational tools for kids but can also pose risks to data privacy.
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LEGO Rolls Out Plans to Make Bricks From Recycled Bottles as Part of Sustainability Push
After committing to making all of its products sustainable by 2030, Danish toymaker LEGO announced that it will start rolling out new bricks made entirely of recycled bottles.
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Toy Companies Are Keeping an Eye on China Shipping Delays as Key Holiday Season Nears
Shipping delays in China are forcing toymakers to face tough decisions ahead of the industry’s most important sales season.
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Mattel Announces Hot Wheels Digital Collectibles, Joining NFT Art Boom
Mattel will soon offer its first digital art pieces for sale in the form of non-fungible tokens.