Kate Upton Will Heat Up Miami at Express Runway Show

The supermodel will be the new face of the brand with the fall ad campaing.

The Express Runway Fashion Show will come to Miami on Thursday March 13th. The event will take place at the Raleigh Hotel in Miami Beach and it will count with the special appearance of Miami Heat player: Chris Bosh. This is the second year in a row the retail chain, known for carrying affordable yet stylish pieces, chooses Miami as one of its host cities.

This time the fashion show will be hosted by none other than supermodel Kate Upton who will be the new face of the brand starting with its fall ad campaign. Kate has become a magazine darling gracing the cover of Vogue, ELLE, Harper’s Bazaar, Esquire and Sports Illustrated. The modern-day Marilyn Monroe has brought awareness about women’s images in the fashion industry by becoming one of the few curvy models to land the cover of major glossies.

Express, which has established itself as one of the top fastest growing mid-luxury sellers, seeks to continue growing its relationship with Miami. In the spirit of e-commerce innovation, fashionistas will be able to shop the looks as they walk down the runway during the fashion show, having access to the latest designs before anyone else.

The party begins at 4 p.m. with a set by DJ A-Track and the fashion show will take place at 7 p.m. Attendees will be able to enjoy food, drinks, a DIY screen printing station by blogger PS. I Made This, and complementary hair and nails. Top Miami fashion bloggers will be styling guests and talking the latest spring/summer trends.

The event is free, but guests must RSVP at RSVP@Express.com. Guests must be 21 and over to attend.

To stay in the loop, check out a live feed of the event at http://Express.com/Runway and use hashtag #EXPRunway on Twitter.

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