From the moment it was announced, I've believed that Frank Shamrock vs. Nick Diaz is not a very good fight, but it is a great promotion.

What I mean is that from a purely competitive standpoint, pitting a guy who's way past his prime (Shamrock) against a guy who's moving way up in weight class (Diaz) isn't particularly good matchmaking. But because of the ability of the two competitors to generate hype, sell tickets and attract TV viewers, their April 11 clash will be a big event for Strikeforce.

Shamrock and Diaz appeared at a press conference in Los Angeles today to sell their fight, and they didn't disappoint.

Frank Shamrock, Nick Diaz Show How to Hype a Fight originally appeared on MMA FanHouse on Fri, 13 Mar 2009 00:12:00 EST . Please see our terms for use of feeds.

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