Florida

Miami Super Bowl Committee Launches Year Long Campaign Ahead of Next Year's Game

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  • The committee launched their “Live It Miami” campaign for the game that will take place February 2, 2020 inside Hard Rock Stadium.

Less than 24 hours after the end of Super Bowl LIII, the attention of the pro football world has turned toward the big game’s return to South Florida next year.

At a Monday press conference in Atlanta, dignitaries from the area – including Miami-Dade Mayor Carlos Gimenez, Miami Gardens Mayor Oliver Gilbert, Miami Super Bowl 2020 committee chair Rodney Barreto and Miami Dolphins owner Stephen Ross and legend Dan Marino – were among a group that accepted the ceremonial game ball for Super Bowl LIV.

The committee launched their “Live It Miami” campaign for the game that will take place February 2, 2020 inside Hard Rock Stadium, the sixth time the stadium in Miami Gardens has hosted the event and the record 11th time South Florida has held the game.

“We know how to throw a great party,” Gimenez said. “We have great things lined up next year. You will have a great time in Miami and hopefully will have another great Super Bowl.

The committee will launch their campaign across the area, with native and music star Pitbull voicing the official hype video released Monday.

Super Bowl LIV will culminate a season of celebration for the NFL as they prepare for the 100th season of the league’s existence in 2019.

“Miami was really set up to host major events,” Ross said in front of a group of reporters and league officials, including Commissioner Roger Goodell. “There’s no greater event than the Super Bowl.”

First known as Joe Robbie Stadium when it hosted its first Super Bowl in January of 1989 – a win by the San Francisco 49ers over the Cincinnati Bengals televised on WTVJ – the now named Hard Rock Stadium has not hosted the league’s marquee event since the 2009 season, when the New Orleans Saints upset the Indianapolis Colts.

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