DAYTONA BEACH, FLA.-- NASCAR on FOX is making no bones about it: Digger's a money-making tool.

Digger, an animated gopher that made his first appearance on the network's Sprint Cup broadcasts in 2008, is hitting the prime time starting with this weekend's season-opening Daytona 500 with a slew of new co-conspirators and a host of available merchandise items.

FOX announced the move and how they plan to make a few dollars off it during a press conference Thursday at Daytona International Speedway.

FOX's 'Digger' Gets Friends, Gear in '09 originally appeared on Motorsports FanHouse on Thu, 12 Feb 2009 11:25:00 EST . Please see our terms for use of feeds.

Permalink | Email this | Linking Blogs | Comments